The benefits print and digital catalogs for your business include control over how your products and services are showcased to the public, room to tell compelling stories, and an opportunity to offer help and advice to customers in the research phase of the buying process. No longer simple product shots, boring descriptions and structured pricing, today’s catalogs can be lifestyle publications strengthening your long term relationship with customers.
Large catalogs with entries like these can be well-managed with an Excel or XML integration with InDesign. Depending on catalog size and frequency of updates, taking such an approach can be far more efficient and far less hassle for everyone involved in the project. This includes management of both text and images.