“Why not just start with video and get it over with?” you ask.
First, if you learn how to create scripts that quickly and effectively answer questions, it won’t matter what format the media takes. You’ll be able to write a script for video that lets you strip out the video and run with just the audio track. Or…you can transcribe the script into printed words and run it as a blog post. Then condense it slightly to post wherever you like on social. One action yielding many results. Pretty neat, huh?
Second, we’re starting you with audio because it’s easier and it’s not intimidating. You can record anywhere and not worry about what you’re wearing or how you look. Heck, you can even record in your underwear, though we really don’t want to know about that :)
Most importantly, this approach to content creation gives you the ability to limit your time investment, allowing you the freedom to create far more content than your peers and competitors. A critical strategy given the amount of content already online, not to mention what’s coming in the near future as more business owners smarten up to the benefits of a strong online presence.
Finally, this makes getting started a whole lot easier. Learn this approach once and it will improve the quality of everything you create.
You’re still reading, so I’m going to take that as a positive sign that you’re willing to give audio a try. To make this happen, you need just four simple steps.
- Buy the right equipment.
- Assemble questions your customers ask.
- Create starter scripts to answer those questions.